While many might think that bruised or wrinkled produce is "ugly" it is not. Ugly produce is perfectly fresh, nutritious, and delicious produce that looks a little different than the "perfect" stuff you will find in most grocery stores or supermarkets. Ugly produce isn't even really ugly, most of it is beautiful, just a little bit bigger or smaller than the "norm" and sometimes misshapen but rarely hideous or ugly. What IS ugly is the way that this different produce is being treated all around the world - wasted (20-40% of all produce!) while so many are food insecure or cannot afford and/or do not eat enough healthy produce. We are changing that here. Join us!
LEARN MORE ABOUT OUR SUCCESSFUL PETITIONS TO GET MAJOR GROCERS TO SELL UGLY PRODUCE! #LoveTheUgly
FIND WHERE UGLY IS BEING SOLD ALL AROUND THE WORLD AND HOW TO GET UGLY WHERE YOU LIVE. #Funactivism
click BELOW to learn more about myself, jordan figueiredo, AND MY WORK TO END FOOD WASTE.