WHAT IS UGLY PRODUCE?

While many might think that bruised or wrinkled produce is "ugly" it is not. Ugly produce is perfectly fresh, nutritious, and delicious produce that looks a little different than the "perfect" stuff you will find in most grocery stores or supermarkets. Ugly produce isn't even really ugly, most of it is beautiful, just a little bit bigger or smaller than the "norm" and sometimes misshapen but rarely hideous or ugly. What IS ugly is the way that this different produce is being treated all around the world - wasted (20-40% of all produce!) while so many are food insecure or cannot afford and/or do not eat enough healthy produce. We are changing that here.  Join us!

Want to do more about ugly produce? Read "Five Things to Love The Ugly Produce" or fight wasted food by clicking here to Do Something!


#Feeding5kOAK

Watch the inspiring video below for the event that started it all - Feeding the 5000 Oakland: the first F5K in North America.

The Petitions

LEARN MORE ABOUT OUR SUCCESSFUL PETITIONS​​ TO GET MAJOR GROCERS TO SELL UGLY PRODUCE! #LoveTheUgly

Follow The Funactivism!

Join @UglyFruitAndVeg on Twitter, Facebook, and Instagram.

The campaign:  @UglyFruitAndVeg

FIND WHERE UGLY IS BEING SOLD ALL AROUND THE WORLD AND HOW TO GET UGLY WHERE YOU LIVE.  #Funactivism

kids love ugly fruit!

click BELOW to learn more about  how kids all around the world are being inspired to do more!