Click here to see our letter to Whole Foods Market on 9/2/2015 and the results of our successfull petition to Whole Foods here.

#WhatTheFork Whole Foods?

petition victory - april 2016: whole foods sells "Ugly"

The First Big Supermarket To Sell "Ugly" In The U.S.

In July of 2015, we launched our first petition. This one was to Whole Foods Market and Walmart (because all supermarkets should be selling "ugly" produce). After over 110,000 signatures and a call with Whole Foods senior executives, we connected them to Imperfect Produce and about 6 months later they were selling ugly produce with Imperfect! Find out more below.