#UglyIsBeautiful

#UglyFruitAndVeg

#UglyLove

Canada

IGA in Quebec (part of Sobey's) is now selling ugly produce! Click here to read more about the program that was in 280 stores! And, IGA has now declared the program a big success and it will be coming back for more. Click here to read all about the 3.6 tonnes of success! 

Loblaws and No Frills started an ugly fruit line called Naturally Imperfect.  Read more about the eastern Canada pilot here and the nationwide rollout here.

Produce Misfits by Red Hat and Safeway was a fun line piloted in the Fall of 2014, read more about this here or watch a video here and demand Red Hat (@ProduceGrowers) or Safeway Canada (@SafewayCanada) brings them back by contacting the store here!

Save-On Foods is now selling The Misfits in Alberta stores. Find out more here.

Second Life (@iMoches) is a campaign started by students in Canada to get "uglies" into retailers.  You can read more about it here or go to their website.


Okay Canada, there's a bunch of stores that could be selling ugly but aren't.  Now is your time to put some social pressure on them and #DemandUgly.  Please see the twitter handles and links below to do that and let them know what they're missing with @UglyFruitAndVeg www.UglyFruitAndVeg.org!.

Metro (@TheMetroStores)

Safeway (@SafewayCanada) 

Sobeys (@sobeys) selling at IGA in Quebec but what about their other stores?