In addition to The @UglyFruitAndVeg Campaign on social media, we're now doing something else about massive produce waste by large grocers by petitioning Walmart and Whole Foods to sell cosmetically less than perfect or "ugly" produce in U.S. stores. Why Walmart and Whole Foods? Well, first: we can't ask every large grocer all at once since that's not how petitions work, and second: everyone should have the right to buy "ugly" produce if they want, especially since it saves resources and money! Please read on for more... UPDATE - Whole Foods to Now Sell "Ugly" Produce!!!
Click here to see our letter to Walmart on 10/22/2015
While many might think that bruised or wrinkled produce is "ugly" it is not. Ugly produce is perfectly fresh, nutritious, and delicious produce that looks a little different than the "perfect" stuff you will find in most grocery stores or supermarkets. Ugly produce isn't even really ugly, most of it is beautiful, just a little bit bigger or smaller than the "norm" and sometimes misshapen but very rarely hideous or ugly. What IS ugly is the way that this different produce is being treated all around the world - wasted while so many are food insecure and so many cannot afford and/or do not eat enough healthy produce. We are changing that here. Join us!
This is mostly due to strict cosmetic standards from large grocers that dictate exactly how their fruit and veggies should look (just like the example in the image above). This equals billions of pounds of good, healthy produce left uneaten because it doesn’t look pretty! If produce fails to make the grade for size, shape, or color it’s deemed "ugly" and unsellable.
Culinary Nutritionist Stefanie Sacks, MS, CNS, CDN, Author of What the Fork Are You Eating? (and co-signee of this petition), confirms that the #uglies are equally as nutritious as the pretty produce. In fact, smaller produce (often considered unsellable by large grocers) can actually have more taste!
I’m Jordan Figueiredo, founder of @UglyFruitandVeg and together with Stefanie Sacks we are asking you to support us in asking Walmart to sell cosmetically “less than perfect” produce in a fun public campaign in their U.S. stores.