Click here to see our letter to Walmart on 10/22/2015

Check out the #Funactivism with @UglyFruitAndVeg every day on Twitter, Facebook, and Instagram.

With a few doses of "ugly" fun every day on Twitter, Facebook, and Instagram.

Click here to see our letter to Whole Foods Market on 9/2/2015 and the results of our successfull petition to Whole Foods here.

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This is mostly due to strict cosmetic standards from large grocers that dictate exactly how their fruit and veggies should look (just like the example in the image above). This equals billions of pounds of good, healthy produce left uneaten because it doesn’t look pretty! If produce fails to make the grade for size, shape, or color it’s deemed  "ugly" and unsellable.

Culinary Nutritionist Stefanie Sacks, MS, CNS, CDN, Author of What the Fork Are You Eating? (and co-signee of this petition), confirms that the #uglies are equally as nutritious as the pretty produce.  In fact, smaller produce (often considered unsellable by large grocers) can actually have more taste!

I’m Jordan Figueiredo, founder of @UglyFruitandVeg and together with Stefanie Sacks we are asking you to support us in asking Walmart to sell cosmetically “less than perfect” produce in a fun public campaign in their U.S. stores. 


About 26% of Produce is Wasted in the U.S.

before it even reaches the grocery store!

For press inquiries please contact:  UglyFruitAndVeg@gmail.com 

WE NEED YOUR HELP WITH OUR PETITION: WHAT THE FORK?​

In addition to The @UglyFruitAndVeg Campaign on social media, we're now doing something else about massive produce waste by large grocers by petitioning Walmart and Whole Foods to sell cosmetically less than perfect or "ugly" produce in U.S. stores. Why Walmart and Whole Foods? Well, first: we can't ask every large grocer all at once since that's not how petitions work, and second: everyone should have the right to buy "ugly" produce if they want, especially since it saves resources and money! Please read on for more... UPDATE - Whole Foods to Now Sell "Ugly" Produce!!!​ 

The @UglyFruitAndVeg Campaign

join the #FUNACTIVISM TO FIGHT WASTEd food AROUND THE WORLD