Asda (@Asda) the number two retailer started a line in 2009 that was targeted for home chefs. Find out more here or specifically about carrots, here. Asda has now made biggest splash in the wonky (ugly) market of all as Jamie Oliver is on board to promote their "Beautiful on the Inside" line, which started in late January, 2015. Read more about the exciting news here and here. Asda was so pleased with the trial that they extended the range in November of 2015. Read more about that here. They've also started a wonky veg box that's in stores once a month all around the U.K. In January 2017 they announced the box would reach more stores and the box was named Product of the Year as well! Ask them to make it happen more often by emailing them.
M Savers from Morrisons (@Morrisons) (the number four retailer) started in 2012, incorporating uglies into various products, due to weather factors and to help "ensure British crops are not wasted." Read about it here and here. Or you can shop M Savers online here. After some work by Chef Hugh Fearnley-Whittingstall to expose a less than stellar program at the retailer, Morrisons now plans to roll out a full range of wonky fruit and veg.
Basics from Sainsbury's (@Sainsburys) the number three retailer started in 2012, you can read more about it here and then here. Or go straight to the retailer here. At one point, before the EU lifted restrictions on cosmetic standards, Sainsbury's was selling it's "scarry ugly carrots" at Halloween. Read about that here.
Tesco (@Tesco) the number one retailer started selling way back in 2008. You can read more about it here. They are selling seasonal boxes here and are incorporating wonky veg into their Everyday Value range. Tesco also announced they'll be selling a full line of about 15 types of "ugly" veg in the Perfectly Imperfect range.
Waitrose (@Waitrose) sells weather blemished fruit and veg, read about the start of the program way back in 2006 here or more on it here or more recent news here. Or you can buy the weather blemished apples here. They also stared a full line of ugly produce, find out more about that here.
Other That We Need to Pressure to Sell Ugly/Wonky (email form link below)